About Brad

Brad Bricknell is a former professional surfer and a self-confessed sports lover.

His working career started in South Africa as a marketing coordinator for a long time sponsor after he finished competing professionally. In 2005 he moved to Australia with his wife Caryn to further his career in the action sports industry. Throughout his 18 years in the industry Brad has gained experience in private, public and start-up businesses in the areas of marketing, sales, brand and general management.

After taking a sabbatical with his family late in 2016, Brad started to develop his passion for writing and brand journalism. Seeking a flexible work lifestyle that combined his passion and experience for sport and business, he discovered a need in the Australia/Pacific market to service the action sports industry with a premium online business insights platform, and in June 2017 he founded and launched The Business of Surf digital forum.

Brad still surfs regularly, helps coach his son’s U10 rugby union team and has involvement in Sports Chaplaincy and Surf Coaching/Mentoring at an elite level.

Fast Facts

  • Brad is an author and has written a book called Truly Established outlining some of his story to date
  • Brad is the Chief Laughter Officer at LIFT and is responsible for creating a happy atmosphere and culture that flows into everything the company does.
  • Founded The Saltwater Societe’ – designed to stop stigma around depression and inspire people to live again.

What’s it like working with LIFT?

“I am thrilled to be working with LIFT High Performance Consultants! Our values are the same and we are both driven by the will to help people be the very best they can be. High Performance is a state of mind that can be carried into all areas of life from sport to business and home life and I’m looking forward to contributing in any way I can.”

What's your definition of greatness?

“Greatness comes down to purpose…once we discover what that is, living out of that place – that’s greatness. It’s something different for each person, which means that we all have the ability to be great.”

Work with Brad

Available for speaking engagements, freelance writing and brand consulting.